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Welcome to the g'day frank blog
You'll notice the following posts are a collection of helpful articles related to branding, podcast show notes and other thoughts/events going on in my business/branding/content journey.
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Jul 16, 2019
Tell your story but tell it bigger
If we’re providing value and insight of who we are - it builds brand rapport, trust, respect and possibly even authority.
Jul 9, 2019
$1000 Chicken Wings
There is something quite different about these chicken wings found in NYC and it’s more than them being gold….it’s the $1000 price tag
Jul 8, 2019
Would you buy this $715 Beanie
Now this is a next level beanie “when one type of pm pom just isn’t enough”.
Jun 19, 2019
Why customers aren't picking you first over a cheap option
A customer has a dodgy experience somewhere else and comes to you to fix their problem. But why didn't they pick you first?
Jun 18, 2019
Connecting with customers as an independent Dentist
If you’re an independent dentist, has Bupa Dental got you down?
Jun 10, 2019
How you can overcome a sceptical customer experience
We’re all sceptics before we buy. We judge a book by its cover, so how as a brand, do you overcome that scepticism?
May 27, 2019
What if bad design was costing you $364,000?
What if bad design was costing you in missed business through the door or an increase in revenue?
May 23, 2019
Why I believe tall poppy syndrome is bad for business
Cutting down the tallest poppy in a field won’t help us grow any taller. Focusing on our own business will create the success we seek.
May 15, 2019
Product Integration
Cafe owners, is there an opportunity for product integration or collaboration in your business?
May 13, 2019
Less is more, where more is no good
For a brand these days I’m finding that “less is more” translates into: less selling, more social engagement.
May 9, 2019
What makes you stand out on the shelf?
As a customer, what makes your buying decision easier when confronted with several different but similar options?
May 8, 2019
Social engagement for the hospitality industry
A marketing study in the U.S. found that 45% of diners have tried a restaurant because of something they had seen or read about it on social
May 6, 2019
Think outside the box
Thinking beyond utility when presenting your product to your customers
May 3, 2019
Those who serve well win
Business is like tennis, those who serve well win. Serve an ace time and time again, you’ve got a customer for life.
May 2, 2019
Trust = Reliability + Delight
Present your customer with a brand that is reliable & consistently delights to build trust, create brand loyalty & have a customer for life
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