Those who serve well win

(short post today)

🎾 I’ve always liked tennis 🎾 If you serve a fault, you still get a second chance with that customer Serve a double fault and you’ve lost a customer Serve consistently and your customer will be happy to return serve. But if you serve an ace time and time again, you’ve got a customer for life. 🎾 The ball is in your court 🎾