and Design

We clarify your brand direction, craft an engaging message and design to create a memorable identity for your business.

I want to understand the vision you

have  for success, to help you achieve your goals with creative solutions


Brand Direction

Is this Brand Strategy?

This is a process and outcome of identifying how you can best connect with your ideal customers and reach your goals at the same time. This process begins with 'Discovery'. Some do call it Brand Strategy but we like to think of it as developing your brand direction and identity.

Why is it needed?

Think of your brand direction as your playbook to refer to, to maintain a consistent identity and customer experience. This first involves identifying your customers, defining your brand values, your mission, purpose and unique position in your market to communicate your 'why' (brand direction).

Your customers






Business offering


Through an in-person 4-8 hour session, we guide your team through a strategic framework we call 'Discovery'.

The framework consists of multiple exercises that help us understand your business, how we can delight your dream customers & achieve your goals.

Define your brand's 'why', 'how' & 'what'

Discover your brand's core attributes

Identify your customers and their needs

Outline and prioritise your goals



A clear voice that engages with your customers.

An unclear and boring message on your website, social media or email marketing can lose you customers and in turn, sales. We help you develop clear and consistent copy that will engage your customers.

I help you craft copy that you won't need to hire a copywriter for, which gives you a consistent end-to-end identity to utilise.


To develop a clear and engaging message we look at making a brand narrative that tells both your's and your customer's story. A story for them to relate to and connect with.


Part of that story requires knowing how to communicate it in different ways and to different people. So that you are confident when delivering your elevator pitch in seconds.

Develop a story for your brand

Create your direct call-to-action

Craft a catchy and memorable tagline

Deliver a simple, knockout USP/UVP

Translate your message into content marketing that is consistent



Your brand deserves an identity that is recognisable and memorable.

A logo is how your customer will recognise you from metres away, a brand is what your customers remember when they walk away. We help you create a visual identity that is simple - not boring - so that your customers have something to remember and talk about.


Every brand needs a visual identity that is consistent across all touchpoints to leave a lasting first impression.


I help you develop simple but effective logos, fonts & colours that can easily translate across a range of creative deliverables, both now and with the future of your business in mind.

Logos that become your calling card

Guidelines that keep your brand consistent

Stationery, packaging & signage assets

Social media & marketing content

Website design (Squarespace, WIX)

I help you start your podcast with clarity & confidence. We elevate your voice with a standout podcast your audience can connect with. So that it becomes memorable, shared and listened to, episode after episode.

Podcast Cover Art

Podcast Hosting Setup

Podcast Strategy

Audio Branding

Logo & Web Design



Why does my business need branding?

Brand is what you’ll be remembered for. Establishing your branding - your look, sound, voice, benefit, value, values, goals and defining your ideal customer - is the game of long term brand identity building for business success. It's what helps people connect with, trust and percieve your business as more valuable to them over others.

Isn’t marketing & ads more important?

Well, can your ads and marketing look and sound identifiably YOU, without branding? It’s a symbiotic relationship. For example, at first contact with a new audience, marketing and ads help find your ideal customer. While branding helps you to be recognised and engaged with.

What if I don’t want to do strategy?

Typically you’re left trying to kick goals blindfolded without a strategic direction for solving your problems or achieving your goals. To help you and your team best, we want to understand where you’re at and identify where you want to go, to best succeed. This is far more beneficial than just designing a logo that may not be the thing that solves your biz problems. Many will tell you that our brand is more than it’s logo and if we believe we can help you, our process requires an element of strategic discovery and planning to be able to work with you to develop a logo, messaging or a full identity you can be proud of and your customers can connect with. Though, if your brand is having greater problems that may or may not necessarily relate to needing a brand refresh or new brand identtiy, we bring on a Brand Strategist to help in that process.

How long does branding take?

1-3 months typically* The timeline looks like this: - Agreements (1 week) - Discovery meeting (half-full day) - Strategy (1 week) - Messaging (1-2 weeks) - Visual Identity (2-4 weeks) - Brand guidelines (1 week) - Business card template (1 week) Also allowing for revisions & billings *Typical branding timeline based on small business identity

How much does branding cost?

Unfortunately I can't give you a set cost. I know, sorry. Our branding projects vary between the clients we work with as the pain points, needs and goals are different and no two businesses are the same. If you get in contact, our initial call will shed light on a price for how we can hit your goals. The most beneficial goal for us both in our first conversation is for me to understand your business, your needs and the real value to your solution. It's then that I can determine the best associated price that is tailored for your business.

What does branding include?

Not all projects are equal in their scope. Typically, branding with G'day Frank includes: - Discovery meeting (half-full day) - Brand strategy/identity strategy - Messaging - Visual Identity - Brand guidelines (incl. style guide) - Business card template

WTF is strategy? Because I don’t get it.

It is a bit of a buzzword. There are two parts to ‘strategy’ that I work with clients to develop. Brand Strategy is looking at your current brand problems and long term brand goals to to identify the best direction forward that positions your business for success. To others, Brand Strategy is developing the core attributes of your brand's identity. Things like your brand values, mission statement and more. I like to call this your brand's core identity as it influences the direction of your brand so that your clients/customers understand your 'why' and your team can collectively work towards the same common goal and mission.

What does messaging actually involve?

Developing how your brand communicates. My brand, G’day Frank talks with a genuine Aussie tone of voice. My brand language is aimed at helping those I serve to understand the value of branding for their business. My tagline and call-to-action is ‘Say G’day Today’. The way I greet people is, “G’day I’m Frank” or “G’day Frank speaking”.

Is a visual identity just the logo, or is it more?

Yep, more than a logo. A visual identity can include: - A logo and several variations - Typefaces/fonts (free, paid or custom) - Brand colours - Graphic elements/illustrations - Photography/image treatment - Animated logo/graphics Along with a guide that shows how all is used

But all I want is a logo, not branding...

Do you like a pie without any filling? It’s what’s inside that makes it taste as good as it looks. Branding really is no different. Your logo will be a unique identifier for customers to know it’s your business. But it’s empty without an identity that connects, just like we connect with the personality of a friend and not just with their appearance. Which is why we ensure that you have all the pieces of the pie needed. Sure it may only require a new logo, but a lot of times we've found that your full brand identity may need realignment for that logo to be purposefully changed.

Do you do more than just branding?

Sure do! I help podcasters start their podcast and build a brand their listeners can connect with. You can find more about that at But I also offer branded touchpoint services, such as: - Podcast setup & planning - Stationery design - Signage & Packaging - Brochures/Flyers - Social media branding - Websites - Photography/Videography (local only) *some may require 3rd party partners


You have an amazing business, let's make it memorable







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© 2021 G'day Frank Design Pty Ltd

Sydney, Australia

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