Strategy,

Messaging

and Design

We clarify your brand strategy, craft engaging messages and design a memorable identity for your business.

I want to understand the vision you

have  for success, to help you achieve your goals with creative solutions

 

Strategy

What is Brand Strategy?

This is a process and outcome of identifying your business goals, paint points and ideal customers, to create a clear plan that achieves those goals. This process begins with 'Discovery'.

Why is it needed?

Think of a brand strategy as your playbook to refer to, time and time again. In a branding engagement, we need this playbook to refer to, so that we ensure the needs of your business and customers are being met when developing an identity.

DISCOVERY

Through an in-person 4-8 hour session, we guide your team through a strategic framework we call 'Discovery'.

The framework consists of multiple exercises that help us understand your business, how we can delight your dream customers & achieve your goals.

Define your brand's 'why', 'how' & 'what'

Discover your brand's core attributes

Identify your customers and their needs

Outline and prioritise your goals

Messaging

 

A clear voice that engages with your customers.

An unclear and boring message on your website, social media or email marketing can lose you customers and in turn, sales. We help you develop a clear and consistent copy that will engage your customers.

I help you craft copy that you won't need to hire a copywriter for, which gives you a consistent end-to-end identity to utilise.

BRAND STORY

To develop a clear and engaging message we craft a brand narrative that tells both your story and your customers. A story for them to relate to and connect with.

 

Part of that story requires knowing how to communicate it in different ways and to different people, so that you are confident of delivering an elevator pitch within seconds.

Develop a story for your brand

Create your direct call to action

Craft a catchy and memorable tagline

Deliver a simple, knockout USP

Translate your message into content marketing that is consistent

Design

 

Your brand deserves an identity that is visually recognisable and memorable.

A logo is how your customer will recognise you from metres away, a brand is what your customers remember when they walk away. We help you create a visual identity that is simple - not boring - so that your customers have something to remember and talk about.

CREATIVE DELIVERABLES

Your brand deserves a visual identity that is consistent across its touchpoints that leaves a lasting first impression.

 

I help you develop simple but effective visual identities that can easily translate across a range of creative deliverables, both now and with the future of your business in mind.

Logos that become your calling card

Guidelines that keep your brand consistent

Stationery, packaging & signage assets

Social media & marketing content

Website design (Squarespace, WIX)

FAQ

 

You have an amazing business, let's make it memorable