What is Brand Strategy?
This is a process and outcome of identifying your business goals, paint points and ideal customers, to create a clear plan that achieves those goals. This process begins with 'Discovery'.
Why is it needed?
Think of a brand strategy as your playbook to refer to, time and time again. In a branding engagement, we need this playbook to refer to, so that we ensure the needs of your business and customers are being met when developing an identity.
Through an in-person 4-8 hour session, we guide your team through a strategic framework we call 'Discovery'.
The framework consists of multiple exercises that help us understand your business, how we can delight your dream customers & achieve your goals.
Define your brand's 'why', 'how' & 'what'
Discover your brand's core attributes
Identify your customers and their needs
Outline and prioritise your goals
A clear voice that engages with your customers.
An unclear and boring message on your website, social media or email marketing can lose you customers and in turn, sales. We help you develop a clear and consistent copy that will engage your customers.
I help you craft copy that you won't need to hire a copywriter for, which gives you a consistent end-to-end identity to utilise.
To develop a clear and engaging message we craft a brand narrative that tells both your story and your customers. A story for them to relate to and connect with.
Part of that story requires knowing how to communicate it in different ways and to different people, so that you are confident of delivering an elevator pitch within seconds.
Develop a story for your brand
Create your direct call to action
Craft a catchy and memorable tagline
Deliver a simple, knockout USP
Translate your message into content marketing that is consistent
Your brand deserves an identity that is visually recognisable and memorable.
A logo is how your customer will recognise you from metres away, a brand is what your customers remember when they walk away. We help you create a visual identity that is simple - not boring - so that your customers have something to remember and talk about.
Your brand deserves a visual identity that is consistent across its touchpoints that leaves a lasting first impression.
I help you develop simple but effective visual identities that can easily translate across a range of creative deliverables, both now and with the future of your business in mind.
Logos that become your calling card
Guidelines that keep your brand consistent
Stationery, packaging & signage assets
Social media & marketing content
Website design (Squarespace, WIX)
Why does my business need branding?
Brand is what you’ll be remembered for.
Isn’t marketing & ads more important?
Well, can your ads and marketing look and sound identifiably YOU, without branding?
What if I don’t want to do strategy?
Then you’re trying to kick goals blindfolded.
How long does branding take?
1-3 months typically*
How much does branding cost?
Unfortunately I can't give you a set cost. I know, sorry.
What does branding include?
Not all projects are equal in their scope.
WTF is strategy? Because I don’t get it.
It is a bit of a buzzword.
What does messaging actually involve?
Developing how your brand communicates.
Is a visual identity just the logo, or is it more?
Yep, more than a logo.
But all I want is a logo, not branding...
Do you like a pie without any filling?
Do you do more than just branding?