Is this Brand Strategy?
This is a process and outcome of identifying how you can best connect with your ideal customers and reach your goals at the same time. This process begins with 'Discovery'. Some do call it Brand Strategy but we like to think of it as developing your brand direction and identity.
Why is it needed?
Think of your brand direction as your playbook to refer to, to maintain a consistent identity and customer experience. This first involves identifying your customers, defining your brand values, your mission, purpose and unique position in your market to communicate your 'why' (brand direction).
Through an in-person 4-8 hour session, we guide your team through a strategic framework we call 'Discovery'.
The framework consists of multiple exercises that help us understand your business, how we can delight your dream customers & achieve your goals.
Define your brand's 'why', 'how' & 'what'
Discover your brand's core attributes
Identify your customers and their needs
Outline and prioritise your goals
A clear voice that engages with your customers.
An unclear and boring message on your website, social media or email marketing can lose you customers and in turn, sales. We help you develop clear and consistent copy that will engage your customers.
I help you craft copy that you won't need to hire a copywriter for, which gives you a consistent end-to-end identity to utilise.
To develop a clear and engaging message we look at making a brand narrative that tells both your's and your customer's story. A story for them to relate to and connect with.
Part of that story requires knowing how to communicate it in different ways and to different people. So that you are confident when delivering your elevator pitch in seconds.
Develop a story for your brand
Create your direct call-to-action
Craft a catchy and memorable tagline
Deliver a simple, knockout USP/UVP
Translate your message into content marketing that is consistent
Your brand deserves an identity that is recognisable and memorable.
A logo is how your customer will recognise you from metres away, a brand is what your customers remember when they walk away. We help you create a visual identity that is simple - not boring - so that your customers have something to remember and talk about.
Every brand needs a visual identity that is consistent across all touchpoints to leave a lasting first impression.
I help you develop simple but effective logos, fonts & colours that can easily translate across a range of creative deliverables, both now and with the future of your business in mind.
Logos that become your calling card
Guidelines that keep your brand consistent
Stationery, packaging & signage assets
Social media & marketing content
Website design (Squarespace, WIX)
I help you start your podcast with clarity & confidence. We elevate your voice with a standout podcast your audience can connect with. So that it becomes memorable, shared and listened to, episode after episode.
Podcast Cover Art
Podcast Hosting Setup
Logo & Web Design
Why does my business need branding?
Brand is what you’ll be remembered for.
Isn’t marketing & ads more important?
Well, can your ads and marketing look and sound identifiably YOU, without branding?
What if I don’t want to do strategy?
Typically you’re left trying to kick goals blindfolded without a strategic direction for solving your problems or achieving your goals.
How long does branding take?
1-3 months typically*
How much does branding cost?
Unfortunately I can't give you a set cost. I know, sorry.
What does branding include?
Not all projects are equal in their scope.
WTF is strategy? Because I don’t get it.
It is a bit of a buzzword.
What does messaging actually involve?
Developing how your brand communicates.
Is a visual identity just the logo, or is it more?
Yep, more than a logo.
But all I want is a logo, not branding...
Do you like a pie without any filling?
Do you do more than just branding?