A Frank Blog

Welcome to the g'day frank blog

A collection of articles about branding, marketing, advertising, design and strategy to show how better branding creates better business success.

Is a good brand name more important than a good logo?

There’s no definitive answer but there are compelling reasons why more businesses shouldn’t overlook the importance of a choosing a brand name.

4 hours ago

When is it time to rebrand?

Here’s when to know the writing is on the wall for a rebrand to be needed and when it’s just a knee-jerk reaction that isn’t needed.

7 days ago

Don't put your logo there

Use your logo effectively so your brand is recognised quickly and easily in these 4 situations.

Feb 23

How can we expect AI to help us do better branding if we don’t know what better is?

AI won't take the jobs of branding and marketing people because it doesn't have one thing.

Feb 16

5 things your real estate brand hasn’t done, yet

Here are 5 things every real estate agency brand can do this year to attract new clients in your community that your competitor down the road probably hasn’t done.

Feb 9

What is better branding, actually?

Let me show you what better branding can look like for businesses that recognise the value of developing a brand.

Feb 2

Don’t skip the strategy for your brand

Most small businesses don't even consider developing a brand, let alone a strategy, but if developing a brand is one of your goals for 2026, don't skip the strategy to develop it.

Jan 27