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Welcome to the g'day frank blog
A collection of articles about branding, marketing, advertising, design and strategy to show how better branding creates better business success.
Positioning vs. Purpose, is there a difference?
Why many brands struggle in a tug of war between these two brand concepts.
23 hours ago
What does a good branding person actually do?
Looking to hire a branding consultant or agency? Here are the 5 things they should be doing for your business.
Jun 1
Create a new distinctive asset for your brand
Most brands are one distinctive asset away from becoming far more memorable, so here’s one simple but significant thing you could do today that compounds for years to come.
May 25
Don’t be a brand that sacrifices personality for professionalism
Here’s how brands use personality as their secret sauce to win
May 18
One FMCG product brand or many?
The three ways FMCG brands win the shelf when branding and marketing multiple products in the supermarket.
May 11
How much does a logo design cost?
You need a logo, but no one will tell you what it costs to design one, here’s why.
May 4
Is your branding sh*t?
Short of asking for tough love, what are the tell-tale signs your branding might be the weakest link of your business?
Apr 27
How to destroy brand trust in 15 seconds with AI
You can fake a customer now. You just can’t fake trust. And you certainly can’t avoid the law if you make AI-generated fake customer user-generated content.
Apr 20
Stop, that’s too many brand colours
Brand colours become less effective when you’re using more than you can count with the fingers on one hand.
Apr 13
The most overlooked part of branding is a team culture
Many are unaware that branding goes beyond a logo, while most won’t see that a strong team culture is their brand and definitely not a motivational poster.
Apr 6
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