A Frank Blog

You need a logo, but no one will tell you what it costs to design one, here’s why.

Short of asking for tough love, what are the tell-tale signs your branding might be the weakest link of your business?

You can fake a customer now. You just can’t fake trust. And you certainly can’t avoid the law if you make AI-generated fake customer user-generated content.

Brand colours become less effective when you’re using more than you can count with the fingers on one hand.

Many are unaware that branding goes beyond a logo, while most won’t see that a strong team culture is their brand and definitely not a motivational poster.

This is your kick in the pants to realise if you only show up when things slow down, you’re already behind your competitors that never stopped.

Is the cost of developing a brand worth it?

In a world of overwhelming communication, it stands to reason that simple communication is more likely to be remembered because there is less to remember.

There’s no definitive answer but there are compelling reasons why more businesses shouldn’t overlook the importance of a choosing a brand name.

Here’s when to know the writing is on the wall for a rebrand to be needed and when it’s just a knee-jerk reaction that isn’t needed.