A Frank Blog

You go into building a brand with rose coloured glasses, but this is the effort needed to maintain a strong brand over time.

Products and services come and go. A brand should last. That's why many of the strongest brands aren't built solely around what they sell, but around a bigger idea that gives people a reason or an idea to easily remember them, connect with them and choose them when needed.

10 great reasons you don't need to be convinced by, but they help in understanding why better branding impacts business success.

Here’s how to tip the scales in your favour to help your small brand come to mind with better branding.

Inside each of these 20 briefcases is a brand-related tip for your branding and marketing efforts that I want to share with you.

People don’t fall in love with logos. They fall in love with what those logos come to represent. So here's how to use a logo effectively instead of just pumping it up bigger.

Why many brands struggle in a tug of war between these two brand concepts.

Looking to hire a branding consultant or agency? Here are the 5 things they should be doing for your business.

Most brands are one distinctive asset away from becoming far more memorable, so here’s one simple but significant thing you could do today that compounds for years to come.

Here’s how brands use personality as their secret sauce to win