A Frank Blog

A practical brand audit checklist to help you understand what’s working, what needs attention and where to go next with your brand.

To shape an effective business and brand strategy, we need to know the who, when and why behind customers choosing your brand, rather than picking them out of an assumed line-up.

AI can give anyone access to branding and marketing tools, but the difference in outcomes relies on who is using them effectively for your brand’s success.

If people remember what you sell but not who sold it to them, your marketing may be doing more for your competition than it is for your brand.

The strongest brands aren't just known. They're the ones that win the memory game of being remembered for the right things, at the right time, when someone actually needs what they offer.

You go into building a brand with rose coloured glasses, but this is the effort needed to maintain a strong brand over time.

Products and services come and go. A brand should last. That's why many of the strongest brands aren't built solely around what they sell, but around a bigger idea that gives people a reason or an idea to easily remember them, connect with them and choose them when needed.

10 great reasons you don't need to be convinced by, but they help in understanding why better branding impacts business success.

Here’s how to tip the scales in your favour to help your small brand come to mind with better branding.

Inside each of these 20 briefcases is a brand-related tip for your branding and marketing efforts that I want to share with you.