6 tips for your brand to start 2023 with a bang
Kick 2023 off with a bang for any brand with these 6 tips to make an impact this year for you and your consumers. Set clear and...
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Welcome to the g'day frank blog
You'll notice the following posts are a collection of helpful articles related to branding, podcast show notes and other thoughts/events going on in my business/branding/content journey.
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Jun 15, 2022
4 things your brand can’t get wrong
A guide to the things you need to strive to get right for brand success that can then make your marketing more effective and worth it.
May 16, 2022
The secret to real estate agency branding
A guide for independent real estate agents that reveals a few secrets for developing and growing a successful real estate brand.
Mar 7, 2022
5 reasons why branding is worth it
A guide for those considering investing in branding so that you turn it into business success that is ROI positive.
Jan 24, 2022
8 brand strategy steps that aren’t about creatinga logo, values or purpose.
A guide for how you can create an effective brand strategy to better connect with your consumers.
Jul 2, 2021
Defining Brand and Branding
How I've come to describe what it is I do as a brand identity designer, based on my own definitions for the terms 'brand' and 'branding'.
Jun 25, 2021
Frank in Brisbane
Frank heads up to Brisbane for 5 days to attend TDC - The Design Conference
Jun 3, 2020
Riding the Instagram carousel until you're sick
If you're feeling a little sick riding on Instagram seeing carousel after carousel, you might be consuming too much junk food content.
May 19, 2020
Presentation is nine-tenths the battle
How your brand is presented to its customers is nine-tenths of the battle to generate trust, confidence and ultimately, a sale.
Sep 27, 2019
The Branding Banter Podcast
Today we launched our new podcast called BRANDING BANTER! To discover the impact branding has on small Aussie businesses.
Aug 13, 2019
The power of testimonials for your business
What a positive testimonial, review or comment about your business can do for your brand reputation and build trust for potential customers
Aug 8, 2019
The person in the mirror is your competition
My thoughts on why businesses should be looking at themselves to realise what needs to be better. Rather than focusing on the competition
Aug 1, 2019
Branding is an Iceberg
When we think of branding, we need to go below the surface to understand what makes up a brand rather than just looking at its logo.
Jul 9, 2019
$1000 Chicken Wings
There is something quite different about these chicken wings found in NYC and it’s more than them being gold….it’s the $1000 price tag
Jun 19, 2019
Why customers aren't picking you first over a cheap option
A customer has a dodgy experience somewhere else and comes to you to fix their problem. But why didn't they pick you first?
Jun 18, 2019
Connecting with customers as an independent Dentist
If you’re an independent dentist, has Bupa Dental got you down?
Jun 10, 2019
How you can overcome a sceptical customer experience
We’re all sceptics before we buy. We judge a book by its cover, so how as a brand, do you overcome that scepticism?
May 27, 2019
What if bad design was costing you $364,000?
What if bad design was costing you in missed business through the door or an increase in revenue?
May 23, 2019
Why I believe tall poppy syndrome is bad for business
Cutting down the tallest poppy in a field won’t help us grow any taller. Focusing on our own business will create the success we seek.
May 15, 2019
Product Integration
Cafe owners, is there an opportunity for product integration or collaboration in your business?
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