Trust = Reliability + Delight



T = R + D 👉 TRUST equals RELIABILITY plus DELIGHT This is a sentiment that can be applied to all facets of life and is just as true and relevant for brands. Without a reliable product, service or consistent experience, how can your customer expect to trust what they are going to get next time they buy from you? 🤷🏻‍♀️ Without a satisfying experience or solution to their problem that brings delight, why would a customer advocate your product or service to their friends as a trustworthy brand? 🤷🏻‍♂️ 📉 A lack of trust is what wipes billions off share prices.

🗳 A lack of trust is what loses elections. 💔 A lack of trust is what ends relationships. Present your customer with a brand that is reliable and consistently delights to build trust and create brand loyalty. If you do, you will have that customer for life 🙌