A marketing study in the U.S. found that 45% of diners have tried a restaurant because of something they had seen or read about it on social media. A social media presence for restaurants, cafés & bars to actively maintain has become ubiquitous in the hospitality industry. As 74% of those who participated in the same study who actively follow and engage with restaurant brands on social media, said they're more likely to visit or order food from those establishments. Communicating your brand is more than just sexy food/drink shots (although they do help)… it requires consistency of: 🍽 An aesthetic look of your visual content and branding, which could be a certain colour palette or filter used for each image. Even your logo for brand recognition of your profile image in their social feed. ☕️ A distinct personality suited to the style of the establishment when engaging with followers in comments, tagged photos or direct messages. 🍸 Content that is appropriate for your brand and creates engagement in the form of commenting and sharing with others that creates return customers AND new customers. I’ve seen this happen with one of my clients @antojitosnewcastle - just about any photo of their tacos has followers salivating while they tag their friends, partners, colleagues or family members in a comment. The more you can positively interact with your customers over social, the greater chance of organic growth… which the guys have done at Antojitos without a single social ad buy in their 5 years. How your brand positions and presents itself to your patrons, both in person and on social, is what makes you stand out, especially if you’re 1 of 5 coffee shops within a 50m radius.