What makes you stand out on the shelf?



As a customer, what makes your buying decision easier when confronted with several different but similar options like this? ⁣⁣ ⁣⁣ 💁🏻‍♂️ Price? ⁣⁣ ⁣⁣ 💁🏼‍♀️ A market leading name?⁣⁣ ⁣⁣ 💁🏽‍♂️ Shelf position?⁣⁣ ⁣⁣ 💁🏻‍♀️ A sale/offer/promotional sign?⁣⁣ ⁣⁣ 💁🏼‍♂️ Salesperson or friend’s recommendation?⁣⁣ ⁣⁣ 💁🏽‍♀️ Tried it or another product of the same brand before?⁣⁣ ⁣⁣ But what if you make and sell your own products that are sold in someone else’s store, like a bottle shop if you produce wine? ⁣⁣ ⁣⁣ 🍷 How do you ensure your wine stands out? Especially when it sits on a crowded shelf of competitors and you have no control of most of the decision factors mentioned above. ⁣⁣ ⁣⁣ How is it that you can become your ideal customers’ preferred choice? 🤷🏻‍♂️⁣⁣ ⁣⁣ 👀 What if choice came down to how your product looks? It’s shape, size, colour, label design, packaging, etc.⁣⁣ ⁣⁣ Knowing who your ideal customer is and what they expect/need from a product like yours, is a really useful starting point for the design of your product. It can inform your aesthetic choices of creating your product’s form, packaging, labelling, etc.⁣⁣ ⁣⁣ Investing in design to set you apart in the eyes of your ideal customer, can be just as important as the product within. As a result, it can ultimately help make your customer’s decision easier to choose your product.⁣⁣

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