Less is more, where more is no good
For a brand these days I’m finding that “less is more” translates into: less selling, more social engagement.
Welcome to the g'day frank blog
You'll notice the following posts are a collection of helpful articles related to branding, podcast show notes and other thoughts/events going on in my business/branding/content journey.
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- May 2, 2019
Trust = Reliability + Delight
Present your customer with a brand that is reliable & consistently delights to build trust, create brand loyalty & have a customer for life
- Apr 29, 2019
Are ideas are highly overvalued?
Are ideas imply overrated and overvalued unless we go bold and take the leap to execute on them?
- Apr 26, 2019
5 tips to make your brand memorable
5 tips that make your brand memorable in the eyes of your customers
- Apr 18, 2019
Is a brand experience the new luxury?
Offering experiences that create greater perceived value in our customers' minds, might just be helping them make their buying decision.
- Apr 15, 2019
Someday is not a day of the week
Goals are what have got us to where we are and help us realise what we hope to achieve.
- Apr 12, 2019
How people make buying decisions
When we buy something generally beyond utilitarian needs, we buy based on emotion.
- Apr 10, 2019
Earning the majority
You’ve identified the audience that you can best serve. But you also want to make the most impact by appealing to the majority audience
- Apr 9, 2019
Targetting the right customer
Target the right person through psychographics rather targeting all people just by demographics.
- Apr 8, 2019
Target somebody, not everybody
If we try to appeal to everyone, we’re appealing to no one person. We rather need to find the smallest viable target audience that creates t
- Apr 3, 2019
Be the guide, not the hero
In our own lives we're the hero of our own story - but as a business, we need to be mindful that our customer is the hero. We are the guide.
- Apr 1, 2019
Bottling empathy
Why we need to bottle our understanding of our customer's needs and metaphorically uncork it when we communicate.
- Mar 28, 2019
You've got 99 problems and your customer's one
What are the problems your own customers face and how do you solve their pain points?
- Mar 25, 2019
Why start with why...for brand messaging
Are you starting with ‘why’? 🤷🏻♂️ I start with ‘why’, based on a quote from Simon Sinek. "People don't buy what you do, they buy why you
- Mar 18, 2019
Why we all need a strategy
Think of strategy as the map and itinerary to get your business to its destination of reaching its goals