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Brand My Podcast - Show Notes

Apr 29, 2019

Are ideas are highly overvalued?

Are ideas imply overrated and overvalued unless we go bold and take the leap to execute on them?

Apr 26, 2019

5 tips to make your brand memorable

5 tips that make your brand memorable in the eyes of your customers

Apr 18, 2019

Is a brand experience the new luxury?

Offering experiences that create greater perceived value in our customers' minds, might just be helping them make their buying decision.

Apr 15, 2019

Someday is not a day of the week

Goals are what have got us to where we are and help us realise what we hope to achieve.

Apr 12, 2019

How people make buying decisions

When we buy something generally beyond utilitarian needs, we buy based on emotion.

Apr 10, 2019

Earning the majority

You’ve identified the audience that you can best serve. But you also want to make the most impact by appealing to the majority audience

Apr 9, 2019

Targetting the right customer

Target the right person through psychographics rather targeting all people just by demographics.

Apr 8, 2019

Target somebody, not everybody

If we try to appeal to everyone, we’re appealing to no one person. We rather need to find the smallest viable target audience that creates t

Apr 3, 2019

Be the guide, not the hero

In our own lives we're the hero of our own story - but as a business, we need to be mindful that our customer is the hero. We are the guide.

Apr 1, 2019

Bottling empathy

Why we need to bottle our understanding of our customer's needs and metaphorically uncork it when we communicate.

Mar 28, 2019

You've got 99 problems and your customer's one

What are the problems your own customers face and how do you solve their pain points?

Mar 25, 2019

Why start with why...for brand messaging

Are you starting with ‘why’? 🤷🏻‍♂️ I start with ‘why’, based on a quote from Simon Sinek. "People don't buy what you do, they buy why you

Mar 18, 2019

Why we all need a strategy

Think of strategy as the map and itinerary to get your business to its destination of reaching its goals

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