Brand Identity process in 8 steps or less
Our process of taking you through a branding or rebranding process from our initial engagement, to the delivered Brand Identity and beyond
Welcome to the g'day frank blog
You'll notice the following posts are a collection of helpful articles related to branding, podcast show notes and other thoughts/events going on in my business/branding/content journey.
Search
- Aug 8, 2019
The person in the mirror is your competition
My thoughts on why businesses should be looking at themselves to realise what needs to be better. Rather than focusing on the competition
- Aug 6, 2019
4 people every small business needs
These are 4 people every business looking to connect better with their customers and audiences online, need.
- Jul 12, 2019
My business is unique because...
My business is unique because __________ . I’d love to know what makes your business unique.
- Jul 9, 2019
$1000 Chicken Wings
There is something quite different about these chicken wings found in NYC and it’s more than them being gold….it’s the $1000 price tag
- Jun 18, 2019
Connecting with customers as an independent Dentist
If you’re an independent dentist, has Bupa Dental got you down?
- May 24, 2019
Brand Strategy Explained
Brand Strategy explained in a way that might make greater sense… even if you’re not into football/soccer. All in 9 simple steps.
- May 23, 2019
Why I believe tall poppy syndrome is bad for business
Cutting down the tallest poppy in a field won’t help us grow any taller. Focusing on our own business will create the success we seek.
- May 13, 2019
Less is more, where more is no good
For a brand these days I’m finding that “less is more” translates into: less selling, more social engagement.
- May 2, 2019
Trust = Reliability + Delight
Present your customer with a brand that is reliable & consistently delights to build trust, create brand loyalty & have a customer for life
- Apr 29, 2019
Are ideas are highly overvalued?
Are ideas imply overrated and overvalued unless we go bold and take the leap to execute on them?
- Apr 26, 2019
5 tips to make your brand memorable
5 tips that make your brand memorable in the eyes of your customers
- Apr 18, 2019
Is a brand experience the new luxury?
Offering experiences that create greater perceived value in our customers' minds, might just be helping them make their buying decision.
- Apr 15, 2019
Someday is not a day of the week
Goals are what have got us to where we are and help us realise what we hope to achieve.
- Apr 12, 2019
How people make buying decisions
When we buy something generally beyond utilitarian needs, we buy based on emotion.
- Apr 10, 2019
Earning the majority
You’ve identified the audience that you can best serve. But you also want to make the most impact by appealing to the majority audience
- Apr 9, 2019
Targetting the right customer
Target the right person through psychographics rather targeting all people just by demographics.
- Apr 8, 2019
Target somebody, not everybody
If we try to appeal to everyone, we’re appealing to no one person. We rather need to find the smallest viable target audience that creates t
- Apr 3, 2019
Be the guide, not the hero
In our own lives we're the hero of our own story - but as a business, we need to be mindful that our customer is the hero. We are the guide.
- Apr 1, 2019
Bottling empathy
Why we need to bottle our understanding of our customer's needs and metaphorically uncork it when we communicate.