OVERVIEW
In 2024 I partnered with Think Loud to rebrand their business.
BRAND STRATEGY
INTERNAL BRAND IDENTITY
BRAND MESSAGING
VISUAL IDENTITY DESIGN
Brand Strategy
Co-owner of Think Loud, Andrew Cooney had big ambitions for what he could see Think Loud becoming in the future. What was in the way of this was clarity in a strategy and identity that could help him achieve this.
With an understanding of who they wanted to serve, what they could offer and their future goals as a go-to podcast powerhouse, we focused on a simple idea to position this brand; "we make powerful podcasts".
From there we set out their objectives and the tactical steps needed to achieve them over time as a benchmark and plan for success.
Brand Identity
Rebranding Think Loud from the inside out started by defining the core essence or 'north star' of the brand that aligned with their brand positioning, which became 'powerful podcasting'.
This core idea then branched out into their purpose, their values and their personality as part of what I call, their internal brand identity that acts as the guiding culture for a brand.
This of course influenced their external communication in their key messaging we developed, "plan, produce and promote your powerful podcast". As well as their powerful visual look that was designed to align with all identity facets.
Better branding
outcomes
Since partnering with Think Loud, their team has grown into a purpose built production studio on the Central Coast of NSW, Australia.
As a result this physical presence along with their online social media presence in the market has attracted new partners that have engaged with their services, which is creating the platform needed to facilitate future online education programs that were outlined in their ongoing brand strategy efforts.
On a personal note, it's so great to see the confidence and clarity their brand now gives them for their future success.
I came in knowing what I was trying to achieve with Think Loud, but no idea on how to bring that to life.
Insert Frank and he gave me what I did and didn’t know I wanted and needed. He nailed the brief.
ANDREW COONEY - THINK LOUD CO-OWNER
