Waratah Dental
CASE STUDY
A dental practice specialising in dental implants, wisdom teeth and family general dental.
OVERVIEW
Since 2023 I've been working with dentists Dr. Gabriel, Dr. Kylie and their growing team to modernise their the Waratah Dental brand they took over a few years prior, based in Lithgow, NSW (Australia).
BRAND NAMING
BRAND MESSAGING
VISUAL IDENTITY DESIGNS
WEBSITES
PHOTOGRAPHY
VIDEOGRAPHY
CONTENT
Brand Development
Between 2023-2025, I've worked with Waratah Dental to help them introduce two new sub-brands that focused on two of their specialist dental practices; wisdom teeth removal and dental implant surgery.
We decided to help with SEO in this region of the Central West of New South Wales (Australia), we called each of these sub-brands Central West Wisdom Teeth and Central West Dental Implants.
As a result I helped them create a new visual look for these sub-brands that kept their Waratah Dental maroon colour, but both sub-brands mirrored each other. We then rolled them out on separate websites and social media accounts, while they still operate from their Lithgow-based Waratah Dental surgery.
Visual Identity
As a result of producing the visual identity for Central West Wisdom Teeth, Dr. Kyle loved the W tooth logomark so much that she wanted to update the Waratah Dental logo.
So we changed the logomark from the pointy wartah flower symbol, and replaced it with the W tooth logomark. While also updating the typography to bring it in line with the two sub-brands.
This update became the catalyst for a new external signage that included all three brands, a new reception interior design, new scrubs in the brands colours with embroidered logos and name tags, as well as a new photoshoot of their team and dental practice.
Better branding
outcomes
Even in a town with such a relatively small population, there is still healthy competition knocking at the door in the Central Wests and Lithgow. So it has been great to see the Waratah team be proactive to maintain their well recommended presence in this region, and it has been great to help them stay on the front foot with their brands.
Branding is never the single effective cure to achieve the goals of a business. But when you combine small and simple efforts, changes or evolutions, they all amount to a bigger impact. And that is what the Waratah team have done. Combining a great team, with a professional facade, consistent presence and effective care that meets even more needs of their community, it's no surprise that they've seen their business growing an flourishing in the last 3 years.
