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Welcome to the g'day frank blog
A collection of articles about branding, marketing, advertising, design and strategy to show how better branding creates better business success.
How do you introduce yourself?
How do you introduce yourself when you meet someone who asks what you do? Consistency is key
Apr 5, 2019
Be the guide, not the hero
In our own lives we're the hero of our own story - but as a business, we need to be mindful that our customer is the hero. We are the guide.
Apr 3, 2019
Providing value, not a comparable price
How to give your customer a reason beyond price to show the value of your brand and the product or service you offer.
Apr 2, 2019
Bottling empathy
Why we need to bottle our understanding of our customer's needs and metaphorically uncork it when we communicate.
Apr 1, 2019
The Medium is the Message
Does your message through content fit the medium you are communicating on? AND are you communicating on the platforms your customers are on?
Mar 29, 2019
You've got 99 problems and your customer's one
What are the problems your own customers face and how do you solve their pain points?
Mar 28, 2019
Your brand story
We may indeed have a great product or service but in order to further add value, trust and human connection, we also need to tell our unique
Mar 27, 2019
Taglines that communicate a message
The most noticeable customer facing message a brand communicates are it's tagline or slogan.
Mar 26, 2019
Why start with why...for brand messaging
Are you starting with ‘why’? 🤷🏻♂️ I start with ‘why’, based on a quote from Simon Sinek. "People don't buy what you do, they buy why you
Mar 25, 2019
Why we all need a strategy
Think of strategy as the map and itinerary to get your business to its destination of reaching its goals
Mar 18, 2019
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