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Welcome to the g'day frank blog
A collection of articles about branding, marketing, advertising, design and strategy to show how better branding creates better business success.
Why I believe tall poppy syndrome is bad for business
Cutting down the tallest poppy in a field won’t help us grow any taller. Focusing on our own business will create the success we seek.
May 23, 2019
A brand experience
I talk a lot about brand experiences and for good reason and today I had another great brand experience.
May 17, 2019
Product Integration
Cafe owners, is there an opportunity for product integration or collaboration in your business?
May 15, 2019
Less is more, where more is no good
For a brand these days I’m finding that “less is more” translates into: less selling, more social engagement.
May 13, 2019
What makes you stand out on the shelf?
As a customer, what makes your buying decision easier when confronted with several different but similar options?
May 9, 2019
Social engagement for the hospitality industry
A marketing study in the U.S. found that 45% of diners have tried a restaurant because of something they had seen or read about it on social
May 8, 2019
Logo Package Express
The Logo Package Express is an Adobe Illustrator extension every logo designer needs for the design process.
May 7, 2019
Think outside the box
Thinking beyond utility when presenting your product to your customers
May 6, 2019
Those who serve well win
Business is like tennis, those who serve well win. Serve an ace time and time again, you’ve got a customer for life.
May 3, 2019
Trust = Reliability + Delight
Present your customer with a brand that is reliable & consistently delights to build trust, create brand loyalty & have a customer for life
May 2, 2019
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