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Welcome to the g'day frank blog
A collection of articles about branding, marketing, advertising, design and strategy to show how better branding creates better business success.
Responsive logo design
Understand how your logo is responsive and ensure its use cases are defined across your business’ touch points
Apr 22, 2019
Does it pass the sketch test?
Can a customer remember your brand well enough to be able to draw your logo from memory?
Apr 19, 2019
Is a brand experience the new luxury?
Offering experiences that create greater perceived value in our customers' minds, might just be helping them make their buying decision.
Apr 18, 2019
Focus
When we take off our glasses things become fuzzy and its the same when we lose focus on what we hope to achieve in life and in business.
Apr 16, 2019
Someday is not a day of the week
Goals are what have got us to where we are and help us realise what we hope to achieve.
Apr 15, 2019
How people make buying decisions
When we buy something generally beyond utilitarian needs, we buy based on emotion.
Apr 12, 2019
Lines out the door
How does a brand like Apple get their customers to camp out in the rain, cold or heat, out the front of their store?
Apr 11, 2019
Earning the majority
You’ve identified the audience that you can best serve. But you also want to make the most impact by appealing to the majority audience
Apr 10, 2019
Targetting the right customer
Target the right person through psychographics rather targeting all people just by demographics.
Apr 9, 2019
Target somebody, not everybody
If we try to appeal to everyone, we’re appealing to no one person. We rather need to find the smallest viable target audience that creates t
Apr 8, 2019
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