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Welcome to the g'day frank blog
A collection of articles about branding, marketing, advertising, design and strategy to show how better branding creates better business success.
Logo Package Express
The Logo Package Express is an Adobe Illustrator extension every logo designer needs for the design process.
May 7, 2019
Think outside the box
Thinking beyond utility when presenting your product to your customers
May 6, 2019
Those who serve well win
Business is like tennis, those who serve well win. Serve an ace time and time again, you’ve got a customer for life.
May 3, 2019
Trust = Reliability + Delight
Present your customer with a brand that is reliable & consistently delights to build trust, create brand loyalty & have a customer for life
May 2, 2019
Are ideas are highly overvalued?
Are ideas imply overrated and overvalued unless we go bold and take the leap to execute on them?
Apr 29, 2019
Content Hierarchy
Grab the attention of your audience with the biggest, boldest and shortest piece of text first
Apr 27, 2019
5 tips to make your brand memorable
5 tips that make your brand memorable in the eyes of your customers
Apr 26, 2019
Brand recognition through colour
The simpler your logo, the easier it is to remember, recognise at scale AND associate by colour.
Apr 25, 2019
How does your logo look at scale?
The simpler your logo, the easier it is to remember AND recognise at scale.
Apr 24, 2019
Terminology Tuesday - Logos
These are a few of the elements that most likely make up your logo
Apr 23, 2019
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