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Welcome to the g'day frank blog
A collection of articles about branding, marketing, advertising, design and strategy to show how better branding creates better business success.


The power of testimonials for your business
What a positive testimonial, review or comment about your business can do for your brand reputation and build trust for potential customers
Aug 13, 2019


The person in the mirror is your competition
My thoughts on why businesses should be looking at themselves to realise what needs to be better. Rather than focusing on the competition
Aug 8, 2019


Not sure what a JPEG or PNG is?
Branding FILE TYPES to know and utilise. Here's a quick Cheat Sheet for the main files types you may encounter when engaging with a designer
Aug 7, 2019


4 people every small business needs
These are 4 people every business looking to connect better with their customers and audiences online, need.
Aug 6, 2019


It takes just 10 seconds
10 seconds is all your brand really has when first impressions count
Aug 5, 2019


Branding is an Iceberg
When we think of branding, we need to go below the surface to understand what makes up a brand rather than just looking at its logo.
Aug 1, 2019


Tell your story but tell it bigger
If we’re providing value and insight of who we are - it builds brand rapport, trust, respect and possibly even authority.
Jul 16, 2019


Do you still use a business card?
I still like the idea of a business card 🤩and it’s not due to a case nostalgia now that we’re in a digital age.
Jul 15, 2019


My business is unique because...
My business is unique because __________ . I’d love to know what makes your business unique.
Jul 12, 2019


$1000 Chicken Wings
There is something quite different about these chicken wings found in NYC and it’s more than them being gold….it’s the $1000 price tag
Jul 9, 2019
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