If we remind ourselves that “your brand is what other people say about you when you’re not in the room” (Jeff Bezos - Amazon), then a positive testimonial, review or a comment about your business is the most valuable thing your brand can communicate. Which is why this quote above from my former boss and now client, is so valuable to my business. It’s not only tremendously flattering and humbling, but it also reflects what I hope my clients, potential clients and possibly my peers, perceive of my brand. My take on this, is that if you’re not going out of your way to share what your customers are saying about your brand and products/services, in addition to engaging with those that buy into your brand, then you’re leaving a profound opportunity of social proof on the table. Asking for testimonials and engagement isn’t the strategy I believe you want to play to acquire something like a positive review or even a comment on your posts, as it add little value in return for your customer. But this could be achieved by doing things like: * Offering a promo code for a discount on their next purchase * Extending the product warranty for a social share * Offering a 1 on 1 coaching call for an hour of your time However, lets also not forget to engage with each and every review or testimonial someone leaves on TripAdvisor, ProductReview or even on your social media accounts, to say thank you. But here’s a profound idea for e-commerce business owners that I was thinking about earlier today. If you obviously can’t offer an in-person “thank you” for their purchase, as you would in a store with genuine customer service. Imagine picking up the phone 📞 and calling that customer to thank them for their purchase and ask how they are finding your product... 🤯…day made 🤩 And this could also be done with video messages on social media in a direct message 👌 With a simple act like this, you might just have created a customer for life. Or at minimum, they become an advocate for your brand, because you’ve given them a unique and memorable experience.
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