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Welcome to the g'day frank blog
A collection of articles about branding, marketing, advertising, design and strategy to show how better branding creates better business success.
Someday is not a day of the week
Goals are what have got us to where we are and help us realise what we hope to achieve.
Apr 15, 2019
How people make buying decisions
When we buy something generally beyond utilitarian needs, we buy based on emotion.
Apr 12, 2019
Lines out the door
How does a brand like Apple get their customers to camp out in the rain, cold or heat, out the front of their store?
Apr 11, 2019
Earning the majority
You’ve identified the audience that you can best serve. But you also want to make the most impact by appealing to the majority audience
Apr 10, 2019
Targetting the right customer
Target the right person through psychographics rather targeting all people just by demographics.
Apr 9, 2019
Target somebody, not everybody
If we try to appeal to everyone, we’re appealing to no one person. We rather need to find the smallest viable target audience that creates t
Apr 8, 2019
How do you introduce yourself?
How do you introduce yourself when you meet someone who asks what you do? Consistency is key
Apr 5, 2019
Be the guide, not the hero
In our own lives we're the hero of our own story - but as a business, we need to be mindful that our customer is the hero. We are the guide.
Apr 3, 2019
Providing value, not a comparable price
How to give your customer a reason beyond price to show the value of your brand and the product or service you offer.
Apr 2, 2019
Bottling empathy
Why we need to bottle our understanding of our customer's needs and metaphorically uncork it when we communicate.
Apr 1, 2019
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