Apr 1, 2019Bottling empathyWhy we need to bottle our understanding of our customer's needs and metaphorically uncork it when we communicate.
Mar 29, 2019The Medium is the MessageDoes your message through content fit the medium you are communicating on? AND are you communicating on the platforms your customers are on?
Mar 28, 2019You've got 99 problems and your customer's oneWhat are the problems your own customers face and how do you solve their pain points?
Mar 27, 2019Your brand storyWe may indeed have a great product or service but in order to further add value, trust and human connection, we also need to tell our unique
Mar 26, 2019Taglines that communicate a messageThe most noticeable customer facing message a brand communicates are it's tagline or slogan.
Mar 25, 2019Why start with why...for brand messagingAre you starting with ‘why’? 🤷🏻♂️ I start with ‘why’, based on a quote from Simon Sinek. "People don't buy what you do, they buy why you
Mar 18, 2019Why we all need a strategyThink of strategy as the map and itinerary to get your business to its destination of reaching its goals
Mar 11, 2019Make it simple, but significantA simple concept that helps us prevail as communicators when presenting our brand to our consumers. Keep it easy to understand and offer a s
