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Welcome to the g'day frank blog
A collection of articles about branding, marketing, advertising, design and strategy to show how better branding creates better business success.
Are ideas are highly overvalued?
Are ideas imply overrated and overvalued unless we go bold and take the leap to execute on them?
Apr 29, 2019
Content Hierarchy
Grab the attention of your audience with the biggest, boldest and shortest piece of text first
Apr 27, 2019
5 tips to make your brand memorable
5 tips that make your brand memorable in the eyes of your customers
Apr 26, 2019
Brand recognition through colour
The simpler your logo, the easier it is to remember, recognise at scale AND associate by colour.
Apr 25, 2019
How does your logo look at scale?
The simpler your logo, the easier it is to remember AND recognise at scale.
Apr 24, 2019
Terminology Tuesday - Logos
These are a few of the elements that most likely make up your logo
Apr 23, 2019
Responsive logo design
Understand how your logo is responsive and ensure its use cases are defined across your business’ touch points
Apr 22, 2019
Does it pass the sketch test?
Can a customer remember your brand well enough to be able to draw your logo from memory?
Apr 19, 2019
Is a brand experience the new luxury?
Offering experiences that create greater perceived value in our customers' minds, might just be helping them make their buying decision.
Apr 18, 2019
Focus
When we take off our glasses things become fuzzy and its the same when we lose focus on what we hope to achieve in life and in business.
Apr 16, 2019
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