Apr 12, 2019How people make buying decisionsWhen we buy something generally beyond utilitarian needs, we buy based on emotion.
Apr 11, 2019Lines out the doorHow does a brand like Apple get their customers to camp out in the rain, cold or heat, out the front of their store?
Apr 10, 2019Earning the majorityYou’ve identified the audience that you can best serve. But you also want to make the most impact by appealing to the majority audience
Apr 9, 2019Targetting the right customerTarget the right person through psychographics rather targeting all people just by demographics.
Apr 8, 2019Target somebody, not everybodyIf we try to appeal to everyone, we’re appealing to no one person. We rather need to find the smallest viable target audience that creates t
Apr 5, 2019How do you introduce yourself?How do you introduce yourself when you meet someone who asks what you do? Consistency is key
Apr 3, 2019Be the guide, not the heroIn our own lives we're the hero of our own story - but as a business, we need to be mindful that our customer is the hero. We are the guide.
Apr 2, 2019Providing value, not a comparable priceHow to give your customer a reason beyond price to show the value of your brand and the product or service you offer.