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Content Hierarchy

Did I catch you reading the tiny line at the top last? 😉 But for serious, this is the way our brain is trained to read text in a vertical hierarchical manner. 💁🏻‍♂️ Biggest text first 2️⃣ Then the second biggest text 👇 As we go down the page

☝️ And finally back up to see if we missed anything In any form of written communication, grab your reader’s attention first with big bold text, then lead their eye down in a hierarchy of text size like a newspaper does. Grab their attention with the biggest, boldest and shortest piece of text first 🙌


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