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Welcome to the g'day frank blog
A collection of articles about branding, marketing, advertising, design and strategy to show how better branding creates better business success.
6 reasons why your business deserves to have a custom logo
Why your business deserves more than a pre-made or auto-generated logo and what a custom logo can do for your business.
May 31, 2019
A big business starts small
If we have goals so big that we feel embarrassed to tell other people, we can all grow and grow and grow to where we want to be.
May 30, 2019
What if bad design was costing you $364,000?
What if bad design was costing you in missed business through the door or an increase in revenue?
May 27, 2019
Brand Strategy Explained
Brand Strategy explained in a way that might make greater sense… even if you’re not into football/soccer. All in 9 simple steps.
May 24, 2019
Why I believe tall poppy syndrome is bad for business
Cutting down the tallest poppy in a field won’t help us grow any taller. Focusing on our own business will create the success we seek.
May 23, 2019
A brand experience
I talk a lot about brand experiences and for good reason and today I had another great brand experience.
May 17, 2019
Product Integration
Cafe owners, is there an opportunity for product integration or collaboration in your business?
May 15, 2019
Less is more, where more is no good
For a brand these days I’m finding that “less is more” translates into: less selling, more social engagement.
May 13, 2019
What makes you stand out on the shelf?
As a customer, what makes your buying decision easier when confronted with several different but similar options?
May 9, 2019
Social engagement for the hospitality industry
A marketing study in the U.S. found that 45% of diners have tried a restaurant because of something they had seen or read about it on social
May 8, 2019
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