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Welcome to the g'day frank blog
A collection of articles about branding, marketing, advertising, design and strategy to show how better branding creates better business success.


The most overlooked part of branding is a team culture
Many are unaware that branding goes beyond a logo, while most won’t see that a strong team culture is their brand and definitely not a motivational poster.
Apr 6


Most brands don’t fail, they just lose momentum
This is your kick in the pants to realise if you only show up when things slow down, you’re already behind your competitors that never stopped.
Mar 30


The cost of building a brand
Is the cost of developing a brand worth it?
Mar 23


Make branding uncomplicated
In a world of overwhelming communication, it stands to reason that simple communication is more likely to be remembered because there is less to remember.
Mar 16


Is a good brand name more important than a good logo?
There’s no definitive answer but there are compelling reasons why more businesses shouldn’t overlook the importance of a choosing a brand name.
Mar 9


When is it time to rebrand?
Here’s when to know the writing is on the wall for a rebrand to be needed and when it’s just a knee-jerk reaction that isn’t needed.
Mar 2


Don't put your logo there
Use your logo effectively so your brand is recognised quickly and easily in these 4 situations.
Feb 23


How can we expect AI to help us do better branding if we don’t know what better is?
AI won't take the jobs of branding and marketing people because it doesn't have one thing.
Feb 16


5 things your real estate brand hasn’t done, yet
Here are 5 things every real estate agency brand can do this year to attract new clients in your community that your competitor down the road probably hasn’t done.
Feb 9


What is better branding, actually?
Let me show you what better branding can look like for businesses that recognise the value of developing a brand.
Feb 2
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