A Frank Blog

In a world of overwhelming communication, it stands to reason that simple communication is more likely to be remembered because there is less to remember.

There’s no definitive answer but there are compelling reasons why more businesses shouldn’t overlook the importance of a choosing a brand name.

Here’s when to know the writing is on the wall for a rebrand to be needed and when it’s just a knee-jerk reaction that isn’t needed.

Use your logo effectively so your brand is recognised quickly and easily in these 4 situations.

AI won't take the jobs of branding and marketing people because it doesn't have one thing.

Here are 5 things every real estate agency brand can do this year to attract new clients in your community that your competitor down the road probably hasn’t done.

Let me show you what better branding can look like for businesses that recognise the value of developing a brand.

Most small businesses don't even consider developing a brand, let alone a strategy, but if developing a brand is one of your goals for 2026, don't skip the strategy to develop it.

We all know what a logo is. But what else is involved when developing better branding, if it’s more than just a logo?

Is it time to try a new brand of branding? Learn more about the Frank Branding Process™ to give your brand a shot.