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Welcome to the g'day frank blog
A collection of articles about branding, marketing, advertising, design and strategy to show how better branding creates better business success.


What is better branding, actually?
Let me show you what better branding can look like for businesses that recognise the value of developing a brand.
Feb 2


Don’t skip the strategy for your brand
Most small businesses don't even consider developing a brand, let alone a strategy, but if developing a brand is one of your goals for 2026, don't skip the strategy to develop it.
Jan 26


“I only need a logo” - Why better branding needs more than a logo
We all know what a logo is. But what else is involved when developing better branding, if it’s more than just a logo?
Jan 19


Try a new brand of branding - the Frank Branding Process™ in 6 steps
Is it time to try a new brand of branding? Learn more about the Frank Branding Process™ to give your brand a shot.
Jan 15


6 tips for your brand to start 2023 with a bang
Kick 2023 off with a bang for any brand with these 6 tips to make an impact this year for you and your consumers. Set clear and...
Jan 5, 2023


“We need a new logo”
A common request for a branding designer to receive from a business owner.
Nov 11, 2022


4 things your brand can’t get wrong
A guide to the things you need to strive to get right for brand success that can then make your marketing more effective and worth it.
Jun 14, 2022


How to pick (and juggle) your brand colours
A practical guide for considering your brand colour choices that captivate the attention of consumers.
May 30, 2022


The secret to real estate agency branding
A guide for independent real estate agents that reveals a few secrets for developing and growing a successful real estate brand.
May 16, 2022


Five common questions you might have before branding
An FAQ of the five most common questions you might have before branding to guide you through the decision of engaging in branding.
May 2, 2022
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