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Welcome to the g'day frank blog
A collection of articles about branding, marketing, advertising, design and strategy to show how better branding creates better business success.
Describe your customers in one word:
Being able to describe your ideal customer in one word, forms the basis of how we conduct our discovery brand strategy sessions.
Sep 1, 2019
Sell the problem you solve, not the product
What impact does your product/service make that you can use as content to help market your brand?
Aug 31, 2019
Brand Identity process in 8 steps or less
Our process of taking you through a branding or rebranding process from our initial engagement, to the delivered Brand Identity and beyond
Aug 29, 2019
The power of testimonials for your business
What a positive testimonial, review or comment about your business can do for your brand reputation and build trust for potential customers
Aug 13, 2019
The person in the mirror is your competition
My thoughts on why businesses should be looking at themselves to realise what needs to be better. Rather than focusing on the competition
Aug 8, 2019
Not sure what a JPEG or PNG is?
Branding FILE TYPES to know and utilise. Here's a quick Cheat Sheet for the main files types you may encounter when engaging with a designer
Aug 7, 2019
4 people every small business needs
These are 4 people every business looking to connect better with their customers and audiences online, need.
Aug 6, 2019
It takes just 10 seconds
10 seconds is all your brand really has when first impressions count
Aug 5, 2019
Branding is an Iceberg
When we think of branding, we need to go below the surface to understand what makes up a brand rather than just looking at its logo.
Aug 1, 2019
Tell your story but tell it bigger
If we’re providing value and insight of who we are - it builds brand rapport, trust, respect and possibly even authority.
Jul 16, 2019
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