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Welcome to the g'day frank blog
A collection of articles about branding, marketing, advertising, design and strategy to show how better branding creates better business success.
Brand Strategy Explained - as if your brand were the ‘98 Chicago Bulls
Trying to understand Brand Strategy? Look at your brand as if it were a basketball team
Jun 1, 2020
Presentation is nine-tenths the battle
How your brand is presented to its customers is nine-tenths of the battle to generate trust, confidence and ultimately, a sale.
May 19, 2020
Branding is your business's identifiable personality
A brand identity comes down to how your business conveys an identifiable personality.
Oct 16, 2019
The Branding Banter Podcast
Today we launched our new podcast called BRANDING BANTER! To discover the impact branding has on small Aussie businesses.
Sep 27, 2019
Branding isn't a band-aid solution
Branding isn't a band-aid solution to fix your business problems in every situation. So don't think a logo is going to cure all woes.
Sep 25, 2019
Is branding an investment or a nice-to-have for your business?
Is branding or rebranding your business a 'want' or a 'need'. If it's a need, then there's a bigger problem to solve.
Sep 19, 2019
Is your business focused on SALES or BRAND?
Some businesses focus on sales to achieve their success, while others focus on brand building to achieve their goals.
Sep 16, 2019
Would you consider hiring an Editor in Chief for your business?
Could this be the next play for businesses? To see themselves as media companies to take their brand to a new level of awareness.
Sep 15, 2019
Describe your customers in one word:
Being able to describe your ideal customer in one word, forms the basis of how we conduct our discovery brand strategy sessions.
Sep 1, 2019
Sell the problem you solve, not the product
What impact does your product/service make that you can use as content to help market your brand?
Aug 31, 2019
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