To sign up, this workshop is $500USD (based on $750AUD so the USD price may vary).

I want the value this workshop will deliver to far exceed the price. As I'm confident you'll be able to make you money back with one client branding job if you were to use my branding process right out of the box. But I want to you double, triple, 10x or even 20x your investment, because I know it's possible...I've done it myself. Not to mention gaining the confidence and understanding you'll have to become a more experienced branding designer.

During the workshop you'll get:

✅ An end-to-end brand identity design process you can use out of the box

✅ You'll get to try the process together with me and a group of other creatives

✅ Feeback from me during our live video call sessions each week

✅ PLUS! My 20-page client contract template ✅ PLUS! My client brand workshop session workbook of exercises

✅ PLUS! My 30+ page brand guidelines document template

✅ PLUS! My A4 brand guide cheat sheet template

At the end of this workshop experience you will have a portfolio piece to share and a branding process you can use to help your client's brands succeed.

This is a 5-day workshop run over 5 weeks - 1 day per week. Each day you, me and a group of other creatives will meet for approx. 3 hours to develop a brand identity from start to finish. Each week I will guide you through 4 stages of my brand identity process, with a mock brand you will develop for a fictional beverage product brand. At the start of each sequential week, you'll present your deliverable of each of the stages before we proceed to the next.

There will also be a community group for you to join me and the group of other creatives in the workshop. This is made as a space to ask questions, seek feedback and riff off each other to produce your deliverable each week and enjoy the process that will give you the confidence you seek!

This is a workshop for any creative who is motivated to learn a more holistic brand identity process than just designing logos. However, just like me (Frank), I'm a solo brand identity designer, so this brand identity process caters specifically to solo creatives who are interested in going beyond visual identity/logo design. So if you want to offer more as a branding service provider to small-medium sized businesses, this is a workshop for you.

Firstly, you don't need to be a designer. This is a workshop that will help you understand the fundamentals of brand identity development that can influence your process if you're also proficient in designing visual identities. So in addition to visual design skills (if you have them), this workshop will encourage you to flex your copywriting skills. It will also challenge you to put on your thinking cap to better understand your client's brand, their team, their competition, their consumers and their offering by using creative and strategic thinking.

If you're good at designing logos and developing visual identities, then this is a great base of skills to have for this workshop. Because this isn't a workshop that will teach you how to design a good looking logo. However, having a better brief to work with (that you might even develop yourself) can help you create a more purposeful logo and visual identity. One that can be influenced by and align with a concept that might come from a brand's purpose, message or core concept that we will develop first in this workshop. All of which can lead to presenting one logo concept confidently and potentially less likely to be rejected.