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Welcome to the g'day frank blog
A collection of articles about branding, marketing, advertising, design and strategy to show how better branding creates better business success.
Where to start with your brand in 2022
6 actionable things you can do to start your brand off on the right foot in 2022.
Jan 10, 2022
The ultimate Zoom call setup
The ultimate setup for Zoom calls, podcasts, course recording, gaming, content creation, YouTube or Twitch streaming and more!
Nov 16, 2021
Make brand values valuable again
Make your brand values useful by ensuring you can remember them with this one easy tip.
Sep 1, 2021
G'day Frank turns 3-years-old
G'day Frank celebrates it's 3rd Birthday
Jul 9, 2021
Defining Brand and Branding
How I've come to describe what it is I do as a brand identity designer, based on my own definitions for the terms 'brand' and 'branding'.
Jul 2, 2021
Frank in Brisbane
Frank heads up to Brisbane for 5 days to attend TDC - The Design Conference
Jun 25, 2021
Confidence breeds confidence in branding
The financial return on investment you receive is only an end result of branding. Think of confidence as a psychological ROI.
Jun 15, 2020
The impact branding has on a tech investor pitch
Understanding the impact an established brand can have on the mind of an investor and the value it creates for a business' future success.
Jun 5, 2020
Riding the Instagram carousel until you're sick
If you're feeling a little sick riding on Instagram seeing carousel after carousel, you might be consuming too much junk food content.
Jun 3, 2020
Brand Strategy Explained - as if your brand were the ‘98 Chicago Bulls
Trying to understand Brand Strategy? Look at your brand as if it were a basketball team
Jun 1, 2020
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