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Welcome to the g'day frank blog
A collection of articles about branding, marketing, advertising, design and strategy to show how better branding creates better business success.
Frank in Brisbane
Frank heads up to Brisbane for 5 days to attend TDC - The Design Conference
Jun 25, 2021
Confidence breeds confidence in branding
The financial return on investment you receive is only an end result of branding. Think of confidence as a psychological ROI.
Jun 15, 2020
The impact branding has on a tech investor pitch
Understanding the impact an established brand can have on the mind of an investor and the value it creates for a business' future success.
Jun 5, 2020
Riding the Instagram carousel until you're sick
If you're feeling a little sick riding on Instagram seeing carousel after carousel, you might be consuming too much junk food content.
Jun 3, 2020
Brand Strategy Explained - as if your brand were the ‘98 Chicago Bulls
Trying to understand Brand Strategy? Look at your brand as if it were a basketball team
Jun 1, 2020
Presentation is nine-tenths the battle
How your brand is presented to its customers is nine-tenths of the battle to generate trust, confidence and ultimately, a sale.
May 19, 2020
Branding is your business's identifiable personality
A brand identity comes down to how your business conveys an identifiable personality.
Oct 16, 2019
The Branding Banter Podcast
Today we launched our new podcast called BRANDING BANTER! To discover the impact branding has on small Aussie businesses.
Sep 27, 2019
Branding isn't a band-aid solution
Branding isn't a band-aid solution to fix your business problems in every situation. So don't think a logo is going to cure all woes.
Sep 25, 2019
Is branding an investment or a nice-to-have for your business?
Is branding or rebranding your business a 'want' or a 'need'. If it's a need, then there's a bigger problem to solve.
Sep 19, 2019
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