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Brand Strategy Explained

Brand Strategy explained in a way that might make greater sense… even if you’re not into football/soccer, you should be able to follow this analogy:⁣ 1. Look at your brand as if it were a football team ⚽️ ⁣

2. The Playbook: a brand strategy is like a coach’s playbook that establishes winning strategies based on your brand’s pain points or business objectives. ⁣

3. The Owner or General Manager: Is YOU as the business/brand owner. You call the shots but to overcome your pain points and succeed with your business objectives you may consider bringing in a coach (brand strategist) to reach that success.⁣

4. The Coach: Is someone like ME as a brand strategist/brand identity designer. We understand your team (brand), players (branding elements) and work with you to establish a winning strategy to train your players to get the ball (products/services) to the goal (the customer).⁣

5. The Players: Are all the parts of your brand that your customers interact with. They are your brand attributes, messaging, visual identity, marketing, social media, advertising, website, etc. As a coach I can work with your existing players or bring in a new roster of particular players if the team needs improvement in those areas.⁣

6. The Ball: The ball is your products and/or services. If the ball is the wrong size, or colour or it’s just a bit flat and needs pumping up we can look at that.⁣

7. The Goal: Are your customers and are guarded by a goalie that are their buying objections. So we need apply a strategy to pick which way the goalie is going to dive to score in open space.⁣

8. The Opposition: Are your pain points that are getting in the way of your success. They could be low sales/engagement, a forgettable logo or a limiting business mindset.⁣

9. The Season: Our season long strategy is to win each game (the business goals) and hopefully win the championship (overall business objective).⁣

⚽️ If I kicked a goal with this post, like & share or comment your take on it as I’d love to hear your thoughts on this 🥅


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