We want to pinpoint your position in the market to develop a brand your customers can't forget and want to buy from.
A new brand identity,
a brand refresh, or
No matter what stage you're at of developing a brand for your customers, I help you create a unique identity or refresh an existing identity to adapt to new goals or market conditions.
You may also have your branding sorted and only require new or updated touchpoints to be serviced. Be it your website, brochures, signage, packaging or apparel, I can help.
Where are you headed?
What makes a brand is the perception your customers have about you, your product or your service. Simultaneously there is an internal direction needed for your brand to bridge the gap between your business offering and your ideal customers to meet your business goals. In doing so, the identity we create for your business becomes a big part of the reason why particular customers will choose and remember you.
Utilising that direction
Think of this as your playbook to maintain a consistent identity, customer experience and internal team understanding. This first involves identifying your customers & defining your position in the market (values, purpose, competitive advantage) to communicate your brand direction. This forms the core part of your brand identity that influences its message, logo and any brand decisions moving toward success.
Through an in-person/video call meeting, I guide your team through a strategic workshop to develop your brand direction.
The workshop consists of multiple exercises that help us to nail your offering, who your ideal customers are and how we can delight them, stand out from the competition and achieve your goals.
Define your brand's 'why', 'how' & 'what'
Discover your brand's core attributes
Identify your customers and their needs
Outline and prioritise your goals
A voice becomes part of your recognisable brand identity.
It's time to develop a clear and consistent message that engages your customers. Because an unclear and boring tone of voice and message on your website, social media or email marketing can lose customers and in turn, potential sales.
I help you craft copy that you won't need to hire a copywriter for, which gives you consistent messaging for your website, content and sales material.
To develop a clear and engaging message we create a brand story that tells both your's and your customer's story. A story for them to connect with and your team to empathise with.
Part of that story requires knowing how to communicate it in different ways and to different people. So that you are confident when delivering your elevator pitch in seconds.
Develop a story for your brand
Create your direct call-to-action
Craft a catchy and memorable tagline
Deliver a simple, knockout USP/UVP
Translate your message into content marketing that is consistent
Your brand needs
an identity that is recognisable and memorable.
A logo is how your customer will recognise you from metres away, a brand is what your customers remember when they walk away. We help you create a visual identity that aligns with and is influenced by your brand direction. To uniquely stand out to the point where customers will even think of you when they see the same colour used elsewhere.
Every brand needs a visual identity as a visual code for your customers to interpret. If you can keep it consistent across all touchpoints, even better, as it will leave a lasting first impression.
So I help you develop simple but effective logos, fonts & colours that can easily translate across a range of branded touchpoints, both now and into the future.
Logos that become your calling card
Guidelines that keep your brand consistent
Stationery, packaging & signage assets
Social media & marketing content
Website design & photography
I help you start your podcast with clarity and confidence. We elevate your voice with a standout podcast your audience can connect with. So that it becomes memorable, shared and listened to, episode after episode.
Podcast Cover Art
Podcast Hosting Setup
Logo & Web Design
Why does my business need branding?
Your Brand is what you’ll be remembered for and potentially purchased because of.
Isn’t marketing & ads more important?
To us, they are just as important as branding. If you don't quite agree, can your ads and marketing look and sound identifiably YOU with consistency, without branding?
How long does branding take?
1-3 months typically*
How much does branding cost?
Unfortunately I can't give you a set cost. I know, sorry. Ballpark though: $5k - $25k+
What does branding include?
Not all projects are equal in their scope.
Is a visual identity just the logo, or is it more?
Yep, more than a logo.
But all I want is a logo, not branding...
Do you like a pie without any filling?
Do you do more than just branding?
How does the Brand Workshop run?
This initial step before going into the branding process is 4-8 hour workshop with you and your team to uncover what we can about your business, customers and goals. All from your own words.