Quality microphone or quality content?
If you’re starting out and getting stuck on the thought of what microphone you need to be professional with, hold your horses.
You’re forgetting what ideal listeners are coming to listen to your podcast for. Your content! Well, you as well or for your guest, but both are what make up the delivery of the content.
Your audio quality is not the make or break of what makes a good, if not a great podcast. Because in whatever stage you are of your business or personal brand presence you always have the opportunity to level up your audio quality. But you want to jump out of the gate with fire podcast content that is maintained consistently.
Listen to the podcast audio here:
YouTube video of the episode below:
TRANSCRIPT FOR EPISODE 8:
(Note this may not have been correctly edited when transcribed)
When podcasting especially when starting out we want to be focusing on a couple of different things obviously you're having a job with your gear what you going to talk about, and then you going to have on and how you can record and how you can edit it.
Does all these considerations. One of the main ones that we do get bogged down in is the gear side of things. What microphone I need that kind of stuff, but I'm here to tell you in this episode that we want to focus more on the qualitative content as opposed to the quality of our audio when starting out explain that let's roll the titles.
G'day and welcome to the next episode of Brand My Podcast.
I'm your host as always Frank, this is episode 8 and this one is for those if you that are getting bogged down in the details of your gear.
Especially worrying about what the quality sounds like sure
you might have the best stuff out there just yet, and you
can always iterate over time with the way that you both process
your audio record your audio and the mic you use or the camera.
Use whatever it might be if that's not stressing you out
of here to tell you that that shouldn't be your focus necessarily.
And if that's your jam, and this is what you really are into
by all means or if it's a podcast about audio equipment and
audio files, then short.
That is something I can understand but for the most part
in for most of us starting out and podcasting.
We want to ensure that the quality of our car.
10 is greater than what the quality of that audio is both
this as great as each other fantastic, and that's the ideal
and result there, but what's most important is the quality
of our content to begin with?
I thought of this topic that I've ever felt needed to be
Because I myself got bogged down in that kind of stuff on
a first date of podcast and it was thinking about that kind
of saying quality over quantity, which is kind of applicable.
I guess in this respect where you going to pump at episodes
episodes. You know just to have more numbers, but the quality
of that content that you have needs to draw in a listener
to keep them coming back for more and advocating for your
podcast telling others about that episode of that.
Just listen to so when we thinking about quality over quantity.
This case content quality over audio quality.
We need to shift our priorities in the right space, especially
when starting out because this is the biggest thing is that
you can always iterate over time, but what I want to do before
we move on is focus on what is quality content and to break
it down there what we want to focus on is 5 different kinds
of things here.
The first is content.
That is relevant to your podcast.
We don't want to have random bits and pieces here, and there,
unless you're podcast is quite general in its nature of what
it is you talk about will be also want to have is a podcast
that gives our listeners a solid takeaway that they can you
know feel like that time that they invested in listening
to your podcast, but it just yourself all with a guest was
a value to them, which if you do that the next tip is having
What's the mean and keeps them there to listen to the whole
episode amazing thing about podcast?
Is it generally does and it brings back people, even if they
haven't finished a whole episode then I listen to it in 2/2
I drop the kids off at school, and they come back to it and
listen to it again.
The other kind of way of content being of quality in a Valley
who is content that connects.
If it's a story, especially like story telling you something
that inherently humans are looking for and engage with and
if that is a connection point with your audience there, maybe
that one listens it out there that it's experience what you've
experienced or what your guests has experienced the other
side of the coin of connection is building a rapport with
you or your guests.
So if you're giving your listen to something to connect with
in a give me some insight into who you are or who your guests
are and being.
Be a little bit vulnerable depending on what the subject
matter is or letting your personality shine in that respect
to give people an understanding of who they're buying into
here who they want to advocate for the one of love and trust
in and listen to and and get that value from and if you doing
all of that, we need to be doing that consistently, so if
you're showing up consistently be at daily weekly, and every
second week or a monthly podcast if you all listeners know
when to find you and when you're going to be showing up is
that quality content that in itself is providing some quality
there? You are showing up consistently, so there are five
kind of general.
Can't keep the broadly applicable depending on what type
of podcast you have beard interviews be at solo educational
type of content like this kind of podcast is.
It might be we want to show up with something that people
find value in time and time again, and it might not take
long to get that listenership, or it.
Might take a very long time to have people see what you're
Might take years.
If I take a couple of years to get the following that you
are looking for hoping to achieve those active listeners
to keep coming back for more and that needs to be a reality
check for a lot of us, but if we're doing what we do best
is and what we can only do best is offer quality content
then that's what we need to be doing if this is what you're
This is what you're interested in doing want to give this
value away to your listeners.
We need to keep showing up.
We need to keep offering something that they can connect
They have something to take away with that they find.
Relevant to what they have come here for in the first place
so that makes sense, but with you not in terms of the whole
quality of audio and quality of content.
This is something that you can build up over time, and it
both of your gear.
You can it hurt.
You can change my ex you can and change your whole setup
and everything to make it sound better and look advocate
for doing so but there's a time and a place to do that as
well, and it's the same exactly the same with your content.
I don't think from the get-go is expecting you to have the
most amazing in a golden nuggets possible in your first few
episodes, especially if you're new to this and especially
if you're yet really big a foundational brand around you
or your business that is podcast is related to Sophie just
starting now and Andy podcast.
Is that first kind of?
You know you did in your toe into the water moment along
with your Instagram and tick tock and an email list and website
and LinkedIn all the different touch points.
If you're new to all these things, then your quality of content.
Most likely is going to always going to get better with time.
I like a fine wine.
You might say you will find out what works what people respond
to more and you also have the opportunity to ask questions
of your listeners of your audience to find out what they
want to hear to get that feedback overtime to create better
quality audio, so the point here is that people will forgive
you for the not hitting them like there with the greatest
What's a few just recording on your phone people will forgive
you if you're just using phone and some earphones with it
Those first foundational kind of episodes.
What most my Is in that case is that you are delivering at
least something of value to your listeners so that they want
to come back for the next episode and the next episode because
that is where the podcast gear becomes irrelevant.
If you're dropping bombs, you have all this knowledge in
your head that you just want to share or you want to share
your experiences, or you want to share what your general
interests are with someone else that has that same interest
then share that sure that excitement attended you said that
interest knowledge all those things from the get-go as best
you can and it's best you can articulate in your own words
as well, because that's another aspect of quality is the
quality of your voice and no one's expecting you to have
a broadcast 80 representative voice from the get-go if you've
never stepped up to a mic before but has it a guess that
again in 10 2050.
Maybe 100 episodes it ok that your voice in your quality
of your voice, and how your internet and how you Converse
with others will become far far better with that practice
Not expected to be there from the beginning people will forgive
you for it, and you'll get better with time, and that's ok,
and I guess just to reiterate that you know if you are starting
out. You do have the luxury of a guess a small of following
and I'm not trying to put in a anything like that.
It's it's more a case of if you are starting out in this
You have the luxury of not having that following and you
had that opportunity to get things right by just starting
at least you're doing something, but you know in your heart.
I would imagine that it's a long-term play.
You will only get better in you'll get better guests and
you'll get better gear and you'll get better the way you
can verse and speak of the cough or from a teleprompter.
Whatever use your process.
It will get better, but you have that luxury if you were
So if that's you and you have 100 followers on your social
me. Light forms that's ok.
Still start a podcast share what you know what you're interested
in because you have the luxury of not having that added me
on your own inner shoulders that you've been posted yourself
in your own head that makes you feel like you need this needs
to be bigger than Ben Hur when you first start out now on
the other side.
If you do have a big following then you don't quite have
as much luxury there to get it right the first time you are
expected to have all those knowledge bombs that you might
already put out in other platform.
However you have the quality of content to begin with so
that should be the product getting that done first if you
can afford better gear if you can afford someone else to
shoot it for you recorded.
Are you heading off for you great?
You got that you've got the advantage right there?
We don't have the luxury in that respect to make mistakes,
and it's a little bit harder to be you know a podcast that
doesn't start out all that professionally.
People and your audience, especially those followers who
follow you from your Instagram from your Tik Tok from your
LinkedIn from your email is to your podcast will still appreciate
If you show up, authentically and you said look you'll ever
with people if they look I'm you this.
I'm still figuring my shoot out here, and I want to use this
as a platform to connect with you on a different way, if
you're not already connected with them through video audio
this is that chance to hear your voice hear your tone hear
that emotion excitement that interest.
That's your opportunity to level with your audience, and
to use this as a more in a vulnerable way of expressing who
you are and people tap into that brand that you have maybe
see a different side of you that they might not have gotten
from some carousels.
You might have made on Instagram or a real or a tick tock
video of you dancing and pointing and do all that fun stuff.
So this is is that platform for you to recognise it still
in that case Mayweather you starting a brand or you're very
well-known with your brand Focus still on that quality of
your content because that's what people are coming to you
for but look on the dummy for this if audio equipment is
of interest to you and is a value to you and maybe give you
that bit of confidence to get in front of a mic to hit record
to talk and speak your truth what you know what you want
An upload that then all the power to go out to your local
store. That sells is kind of gear like here in Australia
JB Hi-Fi right there you can pick up the same like that.
I had between 100 to $200.
If you have that budget to work with and that does the job
for you, please.
I really encourage you to do that.
Cos if that's going to give you the confidence in fantastic,
that's what you need to do because that's what was going
to work for you.
If you are comfortable you not too worried about using your
phone and and keep it nice and dirty and edgy, but you have
in a sub that to deliver go with that.
Don't feel pressured to pick up in a Myer can make it a little
bit more complicated for what you want it to be.
That's my tip.
There is is really to invest in this kind of gear the quality
of your audio when you're ready went once you've got your
You've scheduled out.
Things you planned strategized you've got your purpose in
place. You got your cover.
Are you got all these kinds of little things in pieces that
you need to have when starting a podcast?
If you got all that sort it and you're happy and confident
with a to put it out there then by Mike then via fencing
camera if you want to record video and then hire an editor
to edit your podcast for you.
Trade in a contact reader for all these elements that go
with it nail down the real core part of what's going to make
this podcast of your successful first.
But I'm sure you thought of this I may be preaching to the
converted, but just in case if you're considering a new Googling
at the moment, what podcast Mike should I buy or what podcast
mic should I buy?
Play any Mike doesn't really matter what I'm going to tell
you is focus on the quality of your content.
That's it for the episode.
I hope that was helpful.
No matter where you are in the process of building your own
brand starting a podcast or using this as an extension of
your business until the next episode.
I will see you then leave a like and review Alyssa whatever
podcast but until then I will see you in the next episode