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Brand My Podcast - Ep 8

Quality microphone or quality content?


If you’re starting out and getting stuck on the thought of what microphone you need to be professional with, hold your horses.

You’re forgetting what ideal listeners are coming to listen to your podcast for. Your content! Well, you as well or for your guest, but both are what make up the delivery of the content.


Your audio quality is not the make or break of what makes a good, if not a great podcast. Because in whatever stage you are of your business or personal brand presence you always have the opportunity to level up your audio quality. But you want to jump out of the gate with fire podcast content that is maintained consistently.


Listen to the podcast audio here:

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YouTube video of the episode below:


TRANSCRIPT FOR EPISODE 8:

(Note this may not have been correctly edited when transcribed)


When podcasting especially when starting out we want to be focusing on a couple of different things obviously you're having a job with your gear what you going to talk about, and then you going to have on and how you can record and how you can edit it.


Does all these considerations. One of the main ones that we do get bogged down in is the gear side of things. What microphone I need that kind of stuff, but I'm here to tell you in this episode that we want to focus more on the qualitative content as opposed to the quality of our audio when starting out explain that let's roll the titles.


G'day and welcome to the next episode of Brand My Podcast.


I'm your host as always Frank, this is episode 8 and this one is for those if you that are getting bogged down in the details of your gear.


Especially worrying about what the quality sounds like sure


you might have the best stuff out there just yet, and you


can always iterate over time with the way that you both process


your audio record your audio and the mic you use or the camera.


Use whatever it might be if that's not stressing you out


of here to tell you that that shouldn't be your focus necessarily.


And if that's your jam, and this is what you really are into


by all means or if it's a podcast about audio equipment and


audio files, then short.


That is something I can understand but for the most part


in for most of us starting out and podcasting.


We want to ensure that the quality of our car.


10 is greater than what the quality of that audio is both


this as great as each other fantastic, and that's the ideal


and result there, but what's most important is the quality


of our content to begin with?


Am?


I thought of this topic that I've ever felt needed to be


covered here?


Because I myself got bogged down in that kind of stuff on


a first date of podcast and it was thinking about that kind


of saying quality over quantity, which is kind of applicable.


I guess in this respect where you going to pump at episodes


episodes. You know just to have more numbers, but the quality


of that content that you have needs to draw in a listener


to keep them coming back for more and advocating for your


podcast telling others about that episode of that.


Just listen to so when we thinking about quality over quantity.


This case content quality over audio quality.


We need to shift our priorities in the right space, especially


when starting out because this is the biggest thing is that


you can always iterate over time, but what I want to do before


we move on is focus on what is quality content and to break


it down there what we want to focus on is 5 different kinds


of things here.


The first is content.


That is relevant to your podcast.


We don't want to have random bits and pieces here, and there,


unless you're podcast is quite general in its nature of what


it is you talk about will be also want to have is a podcast


that gives our listeners a solid takeaway that they can you


know feel like that time that they invested in listening


to your podcast, but it just yourself all with a guest was


a value to them, which if you do that the next tip is having


content that.


What's the mean and keeps them there to listen to the whole


episode amazing thing about podcast?


Is it generally does and it brings back people, even if they


haven't finished a whole episode then I listen to it in 2/2


I drop the kids off at school, and they come back to it and


listen to it again.


The other kind of way of content being of quality in a Valley


who is content that connects.


If it's a story, especially like story telling you something


that inherently humans are looking for and engage with and


if that is a connection point with your audience there, maybe


that one listens it out there that it's experience what you've


experienced or what your guests has experienced the other


side of the coin of connection is building a rapport with


you or your guests.


So if you're giving your listen to something to connect with


in a give me some insight into who you are or who your guests


are and being.


Be a little bit vulnerable depending on what the subject


matter is or letting your personality shine in that respect


to give people an understanding of who they're buying into


here who they want to advocate for the one of love and trust


in and listen to and and get that value from and if you doing


all of that, we need to be doing that consistently, so if


you're showing up consistently be at daily weekly, and every


second week or a monthly podcast if you all listeners know


when to find you and when you're going to be showing up is


that quality content that in itself is providing some quality


there? You are showing up consistently, so there are five


kind of general.


Can't keep the broadly applicable depending on what type


of podcast you have beard interviews be at solo educational


type of content like this kind of podcast is.


Affairs, whatever.


It might be we want to show up with something that people


find value in time and time again, and it might not take


long to get that listenership, or it.


Might take a very long time to have people see what you're


delivering. It.


Might take years.


If I take a couple of years to get the following that you


are looking for hoping to achieve those active listeners


to keep coming back for more and that needs to be a reality


check for a lot of us, but if we're doing what we do best


is and what we can only do best is offer quality content


then that's what we need to be doing if this is what you're


interested in.


This is what you're interested in doing want to give this


value away to your listeners.


We need to keep showing up.


We need to keep offering something that they can connect


with that.


They have something to take away with that they find.


Relevant to what they have come here for in the first place


so that makes sense, but with you not in terms of the whole


quality of audio and quality of content.


This is something that you can build up over time, and it


both of your gear.


You can it hurt.


You can change my ex you can and change your whole setup


and everything to make it sound better and look advocate


for doing so but there's a time and a place to do that as


well, and it's the same exactly the same with your content.


No one.


I don't think from the get-go is expecting you to have the


most amazing in a golden nuggets possible in your first few


episodes, especially if you're new to this and especially


if you're yet really big a foundational brand around you


or your business that is podcast is related to Sophie just


starting now and Andy podcast.


Is that first kind of?


You know you did in your toe into the water moment along


with your Instagram and tick tock and an email list and website


and LinkedIn all the different touch points.


If you're new to all these things, then your quality of content.


Most likely is going to always going to get better with time.


I like a fine wine.


You might say you will find out what works what people respond


to more and you also have the opportunity to ask questions


of your listeners of your audience to find out what they


want to hear to get that feedback overtime to create better


quality audio, so the point here is that people will forgive


you for the not hitting them like there with the greatest


of audio.


What's a few just recording on your phone people will forgive


you if you're just using phone and some earphones with it


to record.


Those first foundational kind of episodes.


That's ok.


What most my Is in that case is that you are delivering at


least something of value to your listeners so that they want


to come back for the next episode and the next episode because


that is where the podcast gear becomes irrelevant.


If you're dropping bombs, you have all this knowledge in


your head that you just want to share or you want to share


your experiences, or you want to share what your general


interests are with someone else that has that same interest


then share that sure that excitement attended you said that


interest knowledge all those things from the get-go as best


you can and it's best you can articulate in your own words


as well, because that's another aspect of quality is the


quality of your voice and no one's expecting you to have


a broadcast 80 representative voice from the get-go if you've


never stepped up to a mic before but has it a guess that


again in 10 2050.


Maybe 100 episodes it ok that your voice in your quality


of your voice, and how your internet and how you Converse


with others will become far far better with that practice


that quality.


Not expected to be there from the beginning people will forgive


you for it, and you'll get better with time, and that's ok,


and I guess just to reiterate that you know if you are starting


out. You do have the luxury of a guess a small of following


and I'm not trying to put in a anything like that.


It's it's more a case of if you are starting out in this


this space.


You have the luxury of not having that following and you


had that opportunity to get things right by just starting


at least you're doing something, but you know in your heart.


I would imagine that it's a long-term play.


You will only get better in you'll get better guests and


you'll get better gear and you'll get better the way you


can verse and speak of the cough or from a teleprompter.


Whatever use your process.


It will get better, but you have that luxury if you were


starting out.


So if that's you and you have 100 followers on your social


me. Light forms that's ok.


Still start a podcast share what you know what you're interested


in because you have the luxury of not having that added me


on your own inner shoulders that you've been posted yourself


in your own head that makes you feel like you need this needs


to be bigger than Ben Hur when you first start out now on


the other side.


If you do have a big following then you don't quite have


as much luxury there to get it right the first time you are


expected to have all those knowledge bombs that you might


already put out in other platform.


However you have the quality of content to begin with so


that should be the product getting that done first if you


can afford better gear if you can afford someone else to


shoot it for you recorded.


Are you heading off for you great?


You got that you've got the advantage right there?


We don't have the luxury in that respect to make mistakes,


and it's a little bit harder to be you know a podcast that


doesn't start out all that professionally.


People and your audience, especially those followers who


follow you from your Instagram from your Tik Tok from your


LinkedIn from your email is to your podcast will still appreciate


that authenticity.


If you show up, authentically and you said look you'll ever


with people if they look I'm you this.


I'm still figuring my shoot out here, and I want to use this


as a platform to connect with you on a different way, if


you're not already connected with them through video audio


this is that chance to hear your voice hear your tone hear


that emotion excitement that interest.


That's your opportunity to level with your audience, and


to use this as a more in a vulnerable way of expressing who


you are and people tap into that brand that you have maybe


see a different side of you that they might not have gotten


from some carousels.


You might have made on Instagram or a real or a tick tock


video of you dancing and pointing and do all that fun stuff.


So this is is that platform for you to recognise it still


in that case Mayweather you starting a brand or you're very


well-known with your brand Focus still on that quality of


your content because that's what people are coming to you


for but look on the dummy for this if audio equipment is


of interest to you and is a value to you and maybe give you


that bit of confidence to get in front of a mic to hit record


to talk and speak your truth what you know what you want


to share.


An upload that then all the power to go out to your local


store. That sells is kind of gear like here in Australia


JB Hi-Fi right there you can pick up the same like that.


I had between 100 to $200.


If you have that budget to work with and that does the job


for you, please.


I really encourage you to do that.


Cos if that's going to give you the confidence in fantastic,


that's what you need to do because that's what was going


to work for you.


If you are comfortable you not too worried about using your


phone and and keep it nice and dirty and edgy, but you have


in a sub that to deliver go with that.


Don't feel pressured to pick up in a Myer can make it a little


bit more complicated for what you want it to be.


That's my tip.


There is is really to invest in this kind of gear the quality


of your audio when you're ready went once you've got your


content sorted.


You've scheduled out.


Things you planned strategized you've got your purpose in


place. You got your cover.


Are you got all these kinds of little things in pieces that


you need to have when starting a podcast?


If you got all that sort it and you're happy and confident


with a to put it out there then by Mike then via fencing


camera if you want to record video and then hire an editor


to edit your podcast for you.


Trade in a contact reader for all these elements that go


with it nail down the real core part of what's going to make


this podcast of your successful first.


But I'm sure you thought of this I may be preaching to the


converted, but just in case if you're considering a new Googling


at the moment, what podcast Mike should I buy or what podcast


mic should I buy?


Play any Mike doesn't really matter what I'm going to tell


you is focus on the quality of your content.


That's it for the episode.


I hope that was helpful.


No matter where you are in the process of building your own


brand starting a podcast or using this as an extension of


your business until the next episode.


I will see you then leave a like and review Alyssa whatever


podcast but until then I will see you in the next episode


by.