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2020

KODEZ

Industry

Technology

Location

Project type:

Brand Identity Design

Team

Frank

Digital transformation for a Cloud-Native future

Thousands of businesses a year are turning to cloud-native technology infrastructures to upgrade legacy systems, products and services. Kodez are an agile team who recognised the shift to a cloud-native future for businesses across retail, energy, human resources, recruitment and accounting. With the likes of Amazon's AWS, cloud migration has become an accessible and prioritised effort for enterprise-level companies to optimise costs, increase efficiency and maintain reliability across their systems. To align their business as the go-to consultants and facilitators of digital transformations, G'day Frank was approached to help Kodez develop a unique identity for their market.

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Brand Direction

BRAND GOAL

BRAND PURPOSE

BRAND MISSION

Position Kodez as an accessible and reliable end-to-end service provider in our industry for the service and experience we offer our clients. Kodez want to be a brand to come back to and a brand that is advocated to others.

To share the Kodez passion for tech by virtue of our accessible services that are made for enterprise companies to succeed and have ongoing support on hand.

To help enterprise companies identify the need for online cloud-based solutions and assist in the implementation of their systems to increase their efficiency and revenue from product success.

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BRAND VALUE #1

Reliability

For those times when Reliability matters, we’ll be there with bells on.

BRAND VALUE #3

Accessible

We’re here when you need us and are easy to engage with, so you could say we’re Accessible.

BRAND VALUE #5

Agility

We move like a butterfly and sting like a bee, so Agility for us is our strongest quality.

BRAND VALUE #7

Future-Driven

As technology hurtles down a cloud highway, we’re keeping up with it in a Future-Driven batmobile.

BRAND VALUE #2

Efficiency

Speaking of time, time is of the essence and Efficiency is where we deliver our value.

BRAND VALUE #4

Optimisation

Maybe we’re just optimistic optimisers but Optimisation is where we know results can be found.

BRAND VALUE #6

Security

Time to keep things under lock and key for client satisfaction and Security.

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Brand Language

Tagline:

Develop Transformation

Brand Introduction Statement:

Digital transformation for a Cloud-Native future

Call-To-Action Statement:

Here to help develop your next digital transformation

Call-To-Action Button:

Connect with Kodez

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Brand Messaging

The Kodez Story

Future innovative cloud-natives

Kodez is an agile, Cloud-Native consultancy. Based in Melbourne, our team recognise key opportunities for greater efficiency, security and the optimisation of your products and systems for the future success of your company. Ensuring you stay up-to-date and online for your customers.

Unique Value Proposition

SERVICES DESCRIPTION: Cloud and DevOps consultancy

 

If you need greater efficiency, security and the support needed to be 5 steps ahead for your customers, we’ve got you. Our team is here to help you save the day, by strategically planning, developing and deploying your next digital transformation. Not to mention, offering support you can rely on when it’s needed most.

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Visual Identity

Logo Design

Original

Re-branded

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Inspired by the symbolic glyph used to represent transformation

Triangle represents 3 brand pillars: Efficiency, Security & Support

Symbol to show growth and transformation into larger triangle in a forward up upward direction

Typefaces

Archia Regular

Headings:

Archia Regular

Sub-headings:

Archia Regular OR Bold (uppercase)

Short Paragraph Copy:

Archia Regular

Long Paragraph Copy:

Poppins Regular

Pack my box with five dozen liquor jugs 1234567890!@#$%^&*?

Poppins Regular

Pack my box with five dozen liquor jugs 1234567890!@#$%^&*?

Imagery &

colour treatment

Men and women interacting, smiling, computer/device usage or ambiguous tech looking graphics/photos. All treated with a desaturated orange hue or black & white.

Brand Usage

Stationery

Digital

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Signage & Apparel

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The outcome

Final Deliverables

Working with Kodez was a fantastic and energetic experience working with their team to uncover their brand direction and help them execute a brand identity that they have since implemented into their client-facing identity.

But also giving their team a direction to collectively present a unified brand based on their common values, purpose and understanding of their position in their market to achieve their business and brand goals.

PROJECT SCOPE:

  • Brand Discovery

  • Strategic Brand Direction

  • Core Brand Identity

  • Brand Messaging + Website copy

  • Visual Identity design

  • Logo Animation

  • Business Card + Email signature

  • Brand Guidelines

Frank is an absolute pleasure to work with. His process is meticulous, and the end result is highly satisfactory. I would recommend G'day Frank to anyone who wants a stand out brand design.

Shiran Ginige

LEAD CONSULTANT - KODEZ

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Contact Info

KODEZ

Email: touchbase@kodez.com.au

Phone: (+61) 390 699 477

Address: Level 2/696 Bourke St.
Melbourne VIC 3000 Australia