Trust = Reliability + Delight

T = R + D 👉 TRUST equals RELIABILITY plus DELIGHT
 
 This is a sentiment that can be applied to all facets of life and is just as true and relevant for brands.
 
 Without a reliable product, service or consistent experience, how can your customer expect to trust what they are going to get next time they buy from you? 🤷🏻‍♀️
 
 Without a satisfying experience or solution to their problem that brings delight, why would a customer advocate your product or service to their friends as a trustworthy brand? 🤷🏻‍♂️
 
 📉 A lack of trust is what wipes billions off share prices.

 🗳 A lack of trust is what loses elections.
 
 💔 A lack of trust is what ends relationships.
 
 Present your customer with a brand that is reliable and consistently delights to build trust and create brand loyalty. If you do, you will have that customer for life 🙌