Those who serve well win

(short post today)

🎾 I’ve always liked tennis 🎾
 
 If you serve a fault, you still get a second chance with that customer
 
 Serve a double fault and you’ve lost a customer
 
 Serve consistently and your customer will be happy to return serve.
 
 But if you serve an ace time and time again, you’ve got a customer for life.
 
 🎾 The ball is in your court 🎾